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Top 10 Luxury Travel Destinations for 2027

The 2027 luxury travel destinations on Virtuoso’s Luxe Report range from familiar favorites like Japan and Italy to rising destinations such as China and Antarctica.

These rankings offer a snapshot of travel interest among Virtuoso’s network. Here are the 10 most popular global destinations for 2027, along with a look at the places on the rise.

1. Japan

Japan takes the top spot, offering a compelling mix of contemporary city life, historic traditions, distinctive cuisine, and beautiful scenery. Tokyo and Kyoto also rank among the report’s most popular cities, making it easy to combine big-city energy with cultural discovery.

2. Italy

Italy remains a perennial favorite, with historic cities, celebrated food and wine, coastal scenery, and inviting countryside. The report also names Italy the most popular family destination for 2027 and one of the leading honeymoon choices.

3. France

From Paris and the Riviera to wine regions and smaller historic towns, France offers travelers a rich mix of culture, cuisine, and scenery. It also appears among the report’s leading destinations for family and honeymoon travel.

4. Greece

Greece brings together ancient history, island scenery, and a relaxed Mediterranean pace. It ranks fourth among the most popular global destinations and takes the top spot on Virtuoso’s 2027 honeymoon list.

Japan is #1 on the list

5. Spain

Spain’s appeal spans lively cities, regional cuisines, remarkable architecture, and Mediterranean coastlines. It ranks fifth on the global list and is also among the most popular family destinations.

6. Croatia

Croatia’s Adriatic coastline, historic port towns, and island scenery continue to draw travelers. A thoughtfully planned visit can pair time on the water with explorations of towns rich in history and character.

7. South Africa

South Africa offers the opportunity to combine vibrant cities, dramatic landscapes, wine country, and wildlife viewing in one journey. It also appears on Virtuoso’s adventure, family, and honeymoon lists.

8. Portugal

Portugal’s appeal stretches from Lisbon and Porto to coastal villages, historic sites, and memorable food and wine experiences. It ranks eighth among the most popular global destinations for 2027.

9. United Kingdom

The United Kingdom rounds out the European destinations in the top 10. Travelers can pair major cultural centers with historic towns, countryside stays, and distinctive regional experiences.

10. United States

The United States makes the list, reflecting the range of experiences available across the country, from major cities and national parks to coastal escapes and resort destinations.

Iceland is a perennial favorite.

Destinations on the Rise

Virtuoso’s separate list of destinations “on the rise” includes China, Antarctica, Iceland, Egypt, Norway, Vietnam, South Korea, Morocco, Kenya, and Turkey.

China leads this list, while Antarctica ranks second and also tops Virtuoso’s adventure-destination list. These emerging favorites may appeal to travelers looking for a trip that feels especially adventurous or less familiar.

Planning Your 2027 Luxury Trip

Once a destination catches your eye, the next question is how you’d like to experience it. Depending on the place and your travel style, that might mean exploring by land on a small-group luxury tour or on a river cruise, ocean cruise, luxury yacht, or expedition cruise.

Each approach offers a different way to experience a destination. We’re happy to help you decide which one makes the most sense for the places that appeal to you and the kind of trip you have in mind.

The rankings above are from Virtuoso’s 2027 Luxe Report and reflect the report’s findings. They’re a starting point for inspiration; the best trip is the one planned around your interests and priorities.

Planning Your 2027 Travels With Roaming Boomers Travel Services