British in an Uproar Over TripAdvisors “Dirtiest Hotel” List
A recent article in Travel Weekly highlights the British Hotel Association’s brouhaha over whether consumer reviews on websites like TripAdvisors are legitimate.
I happen to know that a lot of my friends rely on review sites like TripAdvisor when they travel. However, I have often heard of disappointments arising because of the potential for abuse as well.
The world of a socially wired travel industry, just like many other industries, it much like the wild, wild west. When you are not certain of the authenticity of a particular review, you bode well to keep that in mind.
Nonetheless, these site are obviously bringing value to people, or they wouldn’t be getting the massive traffic numbers that they are.
On obvious solution to this travel writer is to simply have the world subscribe to our site. But alas, we haven’t been everywhere in the world. Therefore, sites like TripAdvisor bring a valuable experience to the world’s travelers.
It’s a real problem that begs for a solution.
What do you think? Do you use, and/or trust sites like TripAdvisor?